Ahrefs jobs – Social Media Manager

About the Role

We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflects Ahrefs' distinct brand voice across all our social channels. If you instinctively know the right meme, caption, or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here. This role is based out of one of our offices — Palo Alto, Cambridge (MA), Singapore or Tokyo. You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we're looking for someone who'll be in the office with the team.

Responsibilities

Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit. Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and humorous to insightful and straightforward. Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve. Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments. Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact. Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach. Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives. Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly.

Requirements

Must have: Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours. Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy. A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication. Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content. Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight. Nice to have: Experience working in the SaaS industry or with B2B tech brands. Familiarity with Ahrefs' tools and the SEO/marketing landscape. Skills in basic image/video creation or editing for social media. What Success Looks Like In 6 months: You'll have established a clear, consistent, and engaging voice for Ahrefs across our primary social channels. Our social engagement will show a noticeable uptick in likes, shares, comments, and conversation quality. You'll be actively contributing fresh, timely ideas to our content calendar, and your ability to spot and capitalise on relevant trends will be evident. In 1 year: Our social media presence will be a significant and growing channel for brand awareness and lead generation. You'll have demonstrably increased our social media exposure, engagement rates, and follower count across all key platforms, directly correlating with an increase in qualified leads and product market growth initiatives. You'll be seen as the go-to expert for all things social at Ahrefs, innovating and pushing our brand boundaries. Why Ahrefs? At Ahrefs, we believe in empowering people to do their best work without micromanagement. You'll have the autonomy to make smart decisions and truly own our social media voice, directly shaping how millions of marketers and businesses perceive our brand. We're a company that values honesty, results, and simple solutions over complex ones. Come join a smart, collaborative team where your words will make a real impact. Location: Palo Alto, Cambridge (MA), Singapore or Tokyo — on-site Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know! Join Ahrefs. Make an impact with a team that ships and cares. Apply for this Job Who we are We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs. Our marketing team is small for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed. We most value marketers who have the ability to figure things out independently, do their own research, and enjoy running crazy experiments. Our motto is first do it, then do it right, then do it better Hear from our team Frontend Every day is a new day where I get to solve interesting problems, or make improvements that have a positive impact on thousands of users. Read Full Story → Bryan Chen , Frontend Developer Read Full Story → Marketing You have autonomy to make things happen. Despite the size of Ahrefs’ business, I’m part of a really lean team—cool things you see from our platform or events are the result of self-driven initiatives from each of us Constance Tan , Product Marketer Read Full Story → Read Full Story → Marketing Being a Data Scientist at Ahrefs isn’t just about crunching numbers — it’s about learning, collaborating, and making real impact. The supportive team, challenging projects, and dynamic environment make every day an exciting opportunity for growth. Xibeijia Guan , Data Scientist Show 2 more Hiring process 1 You apply Simply apply for the relevant role on our careers site. 2 Recruiter call Find out more about Ahrefs, our teams, culture, and get some hints on the process ahead. 3 An assignment Real work from the team you’d join. 4 Team interviews One, sometimes two, where you meet your future colleagues. There’s no LeetCode, coding puzzles, or whiteboard exercises. 5 Offer No further rounds, no committee. Just look forward to joining the team! Related positions Any office Marketing Technical Scriptwriter Cambridge, MA, United States Senior Product Marketing Manager Palo Alto, CA, United States Product Marketer - Letaido Palo Alto, CA, United States Cambridge, MA, United States Marketing Manager, Indonesia Market Singapore Marketing Manager, Brazil Remote Head of Performance Marketing - Letaido Palo Alto, CA, United States Cambridge, MA, United States Head of Influencer Marketing - Letaido Palo Alto, CA, United States Cambridge, MA, United States Head of Growth/Organic - Letaido Palo Alto, CA, Unite