Content Strategist

Key Responsibilities

Content Strategy & Management

• Plan and manage content across websites, blogs, LinkedIn newsletters, email, social media, paid campaigns, SEO and external platforms.
• Build and manage an integrated content calendar aligned with business and campaign priorities.
• Manage India blog and website content, coordinating with technical, product and marketing stakeholders for content development, reviews and approvals.
• Manage the LinkedIn newsletter, including editorial planning, publishing and performance tracking.
• Localize, update and repurpose existing content for India audiences and multiple channels.

AI & Content Optimization

• Use AI and marketing technologies to improve content ideation, creation, repurposing, SEO, optimization and analysis.
• Identify opportunities to automate and streamline content workflows while ensuring appropriate quality and technical review.

Content & Asset Management

• Build and maintain a centralized, searchable library of images, videos, brochures, application notes, creatives and other marketing assets.
• Establish effective tagging, naming, version control and asset reuse processes.

Website & Intranet

• Coordinate updates to relevant website pages, landing pages and digital content.
• Manage designated intranet pages, internal content hubs and tools, ensuring content remains current, accurate and easy to access.

Agency & Stakeholder Management

• Manage creative/content agencies from briefing through final delivery, ensuring quality, timelines and brand consistency.
• Partner with marketing, division, product and technical teams/SMEs to gather inputs, content and assets.
• Coordinate stakeholder requirements, reviews and approvals.

Analytics & Lead Generation

• Analyze website, SEO, blog, email, paid and social performance using Excel and digital analytics tools.
• Translate performance data into actionable recommendations on topics, formats, channels and content investments.
• Optimize content to improve traffic, engagement, conversions and leads.
• Work with performance marketing teams to improve campaign content and landing-page effectiveness.

Digital & Social Execution

• Support social campaign execution through Sprinklr and relevant native platforms, including setup, scheduling and publishing.
• Provide execution support for other digital marketing initiatives based on evolving business priorities.

working at a client of randstad india

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