Growth Marketing Manager

Growth Marketing Manager

The Growth Marketing Manager will be responsible for building a scalable growth engine across multiple group companies from the ground up.
The role will focus on driving qualified pipeline through viral loops, referral systems, and content-led demand generation aligned with defined ICPs.


Key Responsibilities

Design and launch viral loops and referral programmes using free tools, shareable content, and client incentives to generate self-reinforcing lead
Own full-funnel demand generation across paid channels such as LinkedIn Ads and Google Ads, as well as organic channels including SEO and LinkedIn content.
Manage account-based marketing initiatives, email nurture campaigns, and event-to-pipeline conversion strategies.
Build and run structured growth experiments on a quarterly basis, focusing on rapid testing, eliminating low-performing initiatives, and scaling successful strategies.
Manage Zoho CRM and Zoho Marketing Automation workflows, including lead scoring, drip campaigns, SDR handoff, and attribution tracking.
Drive LinkedIn thought leadership programmes across leadership profiles, maintaining a consistent posting cadence.
Build and monitor growth dashboards tracking metrics such as customer acquisition cost, MQL to SQL conversion, pipeline velocity, channel ROI, and viral coefficient.
Create high-quality fintech content, including payment flow explainers, operational playbooks, and compliance guides targeted at technical decision-makers.


Must-Have Skills & Experience

5–10 years of experience in growth marketing, demand generation, or performance marketing.
At least 3 years of experience in B2B tech services, SaaS, or fintech.
Proven experience in building growth systems within IT services companies.
Demonstrated track record of developing viral loops, referral engines, or product-led growth mechanisms with measurable pipeline impact.
Strong analytical capabilities, including experience in dashboards, lead scoring, multi-touch attribution, and A/B testing.
Proficiency in data handling using SQL or advanced spreadsheets.
Excellent written and verbal English communication skills, targeting UK and EU financial services audiences.
Hands-on experience with LinkedIn Campaign Manager, Google Ads, SEO tools such as Ahrefs or SEMrush, and AI tools including ChatGPT, Claude, Codex, and Gemini.

Good to Have

Domain knowledge in payments, card issuance, or open banking.
Experience marketing to UK and EU fintech buyers such as CTOs, VP Engineering, COOs, and CEOs.
Experience in community building through Slack groups, LinkedIn communities, or practitioner networks.


Tech Stack

Zoho CRM and Zoho Marketing Automation.
Google Analytics 4.
LinkedIn Campaign Manager and Google Ads.
Apollo.io.
Ahrefs or SEMrush.
Canva.
AI tools such as Claude, Codex, and Gemini.
Automation tools including Zapier or Make.
Experience in building landing pages and conducting A/B testing.