Paid Ads Specialist

Paid Ads Specialist

Responsibilities:
- Launching and optimizing pay-per-click campaigns on Google/Meta/Linkedin and other digital platforms for a range of clients.
- Create and manage keyword lists, audiences and placement targeting for Search, Display and Remarketing campaigns.
- Optimise Ad campaigns, including bid management, audiences, ad groups, quality scores and other major metrics.
- Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance
- Studying & forecasting market needs, planning & executing product launches and campaigns.
- Help create PPC strategies including keyword research and analysis
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other initiatives.
- Work closely with the other team members to meet client goals.
- Apply A/B testing on the campaigns to have a deeper understanding of the target audience behaviours.

Qualifications:
- 2-4 years of thorough working knowledge of PPC, SEM, SMM platforms.
- Data and web metrics analytical skills. (e.g. Google Analytics, Google Tag Manager)
- Passion for technology and understanding of the digital space and tools (social media and digital marketing)
- Excellent communication and organizational skills
- Google Certification is beneficial.
- Ability to work in a fast-paced environment.
- Passionate about digital marketing
- Collaborative mindset and a team player.
- Driven to achieve results and make an impact