(Senior) Brand Manager-BC

Key Responsibilities：

   Develops brand strategy, promotional campaigns and tactical plans within marketing budgets. Prepares content of Integrated Brand Teams and Launch Teams

   Runs market research programs & market insights for responsible brand and monitors /anticipates market development

   Responsible for execution, monitoring and analysis of the agreed tactical plans

   Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives. Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.

   Monitor and control brand strategy, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.

   Identifies area market insights and opportunity via customer interactions

   Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives

   Compliance with applicable policies, procedures, and other regulations

Essential Requirements:

   Must meet the requirements for major, academic background and professional qualifications as specified in the filing regulations

   Operations Management and Execution

   Project Management Cross Cultural Experience

   English

Desirable Requirements:

   Ability to work and lead (a cross-functional team) in a matrix environment.

   Able to understand changing dynamics of Pharmaceutical industry 3-4 years relevant experience