Senior Director, Integrated Campaigns Creative - Apps Creative

About the role

As Senior Director, Integrated Campaigns Creative, you will lead the creative team supporting Salesforce’s Apps portfolio — Sales, Service, Marketing, and Commerce — and Missionforce, serving as a senior creative partner to Product Marketing (PMM) and Marketing leadership.

You will lead a multidisciplinary organization responsible for translating complex product strategies and narratives into compelling integrated creative across campaigns, digital, content, demand generation, and events.

This role requires exceptional creative leadership, strategic vision, and executive partnership. You will set the creative vision across a complex portfolio, build trusted relationships with senior stakeholders, and ensure teams are focused on the highest-impact opportunities. You will also help shape how emerging AI tools and workflows increase creative exploration, quality, capacity, and scale.

What you will do

• Lead the creative across Apps and Missionforce, translating product, audience, and business priorities into compelling creative strategies and executions.
• Lead and develop a multidisciplinary organization of creative directors, copywriters, and designers, setting a clear vision and fostering a high-performing, collaborative culture.
• Oversee integrated creative across campaigns, demand generation, digital, social, product storytelling, and event experiences.
• Serve as a trusted advisor to senior Product Marketing, Marketing, and Creative leadership, bringing a strong creative point of view to positioning, storytelling, and go-to-market strategy.
• Set priorities and make clear tradeoffs across a complex portfolio, focusing teams and resources on the highest-impact work.
• Provide strategic and conceptual creative leadership from brief through execution, maintaining a high bar for craft, storytelling, innovation, effectiveness, and brand consistency.
• Partner across Global Brand & Creative and direct internal teams, agencies, and production partners to create a cohesive creative vision across Apps and Missionforce.
• Influence executive stakeholders, build alignment around creative strategy, and clearly articulate the business rationale behind the work.
• Champion generative AI and emerging creative technologies to accelerate ideation, experimentation, and production while improving creative quality and scale.
• Lead through ambiguity and change, creating clarity, accountability, and momentum for teams and partners.

What experience you have

• 15+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development within an agency or in-house organization; B2B and technology experience is a plus.
• 10+ years leading and developing multidisciplinary creative teams and leaders.
• A world-class portfolio demonstrating strong conceptual thinking, storytelling, creative leadership, and integrated executions.
• Proven experience partnering with senior Product Marketing, Marketing, and executive stakeholders to translate complex technology and business strategies into differentiated, audience-relevant creative.
• Experience across integrated campaigns, Demonstrated ability to lead multiple teams and workstreams, set priorities, manage tradeoffs, and maintain creative quality in a fast-moving organization.
• Exceptional communication and executive presence, with the ability to influence, build alignment, and present creative strategies and recommendations persuasively.
• Experience directing internal teams, agencies, and production partners across distributed creative work.
• Hands-on familiarity with generative AI and emerging creative technologies and their application across creative workflows.
• Ability to lead through ambiguity, transformation, and changing business priorities while driving creative and business impact.

Why you are excited about this role

• You love leading multidisciplinary teams, setting a clear creative vision, and inspiring ambitious work.
• You enjoy turning complex technology and business strategies into compelling campaigns, content, and experiences.
• You are excited to shape creative across Apps and Missionforce and explore how AI can unlock new possibilities for creative storytelling.
• Why we are excited about you
• You are a senior creative leader who combines creative ambition, strong business acumen, and exceptional people leadership.
• You are a conceptual thinker and storyteller who can simplify complex technology into distinctive, audience-relevant creative.
• You build trusted relationships with senior leaders and know when to push the work, when to make tradeoffs, and how to manage stakeholders.