Social Media Manager

About the Role

We are looking for a creative and strategic Social Media Manager to build and strengthen brand's presence across social media platforms. The ideal candidate will have a strong understanding of content creation, B2B marketing, social media trends, and storytelling. You will be responsible for planning, creating, publishing, and optimizing content while collaborating with marketing, sales, leadership, and design teams.

Key Responsibilities

Content Strategy & Execution Develop and manage social media calendars aligned with business goals and campaigns. Create engaging content for LinkedIn, X (Twitter), Instagram, YouTube, and other relevant platforms. Write compelling captions, thought-leadership posts, employee advocacy content, and campaign creatives. Repurpose blogs, case studies, webinars, reports, and industry insights into engaging social content. Brand Building Strengthen Segumento’s positioning as an Audience Intelligence and Data Solutions leader. Work with leadership to develop personal branding and thought-leadership content. Drive employee engagement and social media advocacy initiatives. Community Management Monitor social media channels and respond to comments, messages, and engagement opportunities. Build relationships with industry professionals, partners, agencies, and relevant marketing communities. Track brand mentions and conversations within the digital advertising and technology ecosystem. Performance & Analytics Track social media performance and prepare monthly reports. Analyze engagement, follower growth, content performance, and campaign results. Identify areas for improvement and recommend data-driven strategies. Trend Monitoring Stay updated with social media trends, platform updates, AI tools, and emerging content formats. Identify relevant trending topics and convert them into engaging brand content. Desired Skills &

Qualifications

2–3 years of experience in social media management, digital marketing, or content marketing. Excellent written and verbal communication skills. Strong understanding of LinkedIn and B2B social media marketing. Familiarity with social media scheduling and analytics tools. Basic knowledge of Canva, Figma, Adobe Creative Suite, or similar design tools. Strong content creation and storytelling skills. Highly organized with excellent attention to detail. Ability to manage multiple projects and deadlines simultaneously.

Preferred Qualifications

Experience with B2B SaaS, AdTech, MarTech, Data, or Technology brands. Experience creating reels, short-form videos, and other video content. Familiarity with AI-powered content creation tools. Understanding of founder and leadership personal branding on LinkedIn. Why Join Us? Opportunity to work with an innovative Data & Audience Intelligence brand. Exposure to B2B marketing, technology, and digital advertising. Opportunity to work closely with leadership and contribute to brand strategy. Creative and growth-oriented work environment. Interested candidates can apply with their updated resume and relevant social media/content portfolio. Location : Mumbai, Maharashtra, India