Director, Product Marketing (GTM Field Service)

Job Details

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that drives trials, builds the sales pipeline, and ultimately generates new customers.

Role Description

This is a high-visibility, high-impact role: you will own the go-to-market strategy for our Field Service business and act as the voice of sales, translating the business's needs across marketing, sales enablement, product, and field teams to drive pipeline and help close deals. The ideal candidate has demonstrable expertise across product marketing — positioning and messaging, planning and segmentation, customer and competitive intelligence — and a proven ability to build scalable programs and drive cross-functional alignment amid ambiguity. You'll look at everything the Product Marketing team produces through the lens of a sales rep, turning marketing and industry-focused initiatives into programs that drive real growth.

Responsibilities

• Be the Field Service go-to-market expert for stakeholders across product, marketing, and distribution, and align to named global distribution leaders to drive sales programs and pipeline generation
• Own competitive strategy and enablement for Field Service — market and competitor intelligence, positioning against key competitors, and arming sales with the tools to win competitive deals
• Lead cross-functional annual and quarterly GTM planning for Field Service, driving alignment across product, sales, and regional/industry teams on priorities, timing, and narrative
• Build a product enablement strategy that translates the value proposition for sales and customers, including sales plays and training material that make our offerings easy to sell
• Partner with industry and regional PMMs to scale programs, content, and enablement globally
• Partner with product teams to shape pricing and packaging strategy, and support in-flight deals and field communications as pricing changes roll out
• Drive launch strategy and execution for key Field Service product launches, including buyer campaign execution
• Create and deliver content, webinars, blogs, events, and customer stories that carry the message to market — and confidently present it yourself to audiences of all sizes, from customer meetings to major events
• Track, measure, and report on the results of these sales and marketing efforts, adjusting programs based on what the data shows

What does the ideal candidate look like?

Required Skills

• 8+ years of experience in product marketing, sales, or go-to-market roles, including experience leading and inspiring a team of marketers
• A strong communicator and storyteller who presents confidently to executive leaders, cross-functional partners, and customers — adapting clearly and concisely to the audience in the room
• A self-starter who can navigate a complex, fast-moving, multi-geography organization — building buy-in across cultures, functions, and stakeholder levels to move projects from idea to execution quickly
• Strategic thinker with a growth mindset and comfort with numbers: able to use data and analytics to set measurable marketing metrics, track progress, and translate results into actionable recommendations
• Proven partner to sales, marketing, and enablement teams in building pipeline, progressing it to close, and growing existing customer relationships against shared pipe & ACV targets
• Knowledge of, or experience in, marketing to Service buyers across multiple industries
• Experience creating value propositions and content strategies that support demand generation across the full buyer funnel
• Experience running or managing comprehensive sales enablement and GTM programs is desirable

Preferred Skills

• Experience with Salesforce products and/or other SaaS and B2B technology platforms
• Ability to create a range of marketing assets — on-message product demo videos, sharp and succinct slide pitch decks (Google Slides), and product data sheets

Benefits & Perks

We have a public-facing website https://www.getsalesforcebenefits.com/en that explains our various benefits, including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown!